Client: Ledalite
Client Requests: We would like to correct the warm casts created by the color temperature of the fluorescent lamps in this prototype shot. The fixture is a neutral light gray. Prepare the ceiling area and walls so that the harsh shadows and warm are eliminated. Fix line between fixture end cap and the main body so that the joint is a thin line. Remove photo lamp on left. It needed to be in this location to provide for some brightness on the leading edge of the fixture. The plywood wall structures and joints for this prototype shot need to be cleaned up.
Photographer: Joe Borelli, Vancouver, Canada
Agency: Toolhouse